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Friday, November 4th 2011

Ball to Bring Imperial Pint-Sized Cans to North American Market


A New Can Size is on the Way

For most of the past decade craft brewers that have chosen to can their beers have been doing so in 12- or 16-oz. cans. That is likely to change in the near future with this news from Ball Corporation, the can manafacturer which supplies a majority of the aluminum cans for the craft brewing industry. Which brewery will be the first to utilize this new can size? We shall have to wait and see...

Ball Corporation First to Introduce Popular European Can Size in North America

BROOMFIELD, Colo., Nov. 4, 2011— Ball Corporation [NYSE: BLL], the largest supplier of beverage cans in the world, is the first beverage can supplier to manufacture a 568mL can – about 19.2 ounces –  in North America. The new can size extends Ball’s global beverage can portfolio leadership.

"The 568mL can, often called a royal or imperial pint in the United Kingdom, offers Ball’s North American customers a new option to differentiate their brands and appeal to consumers,” said Robert M. Miles, vice president, sales, for Ball's metal beverage packaging division, Americas. "Can size has proven to be an important element of branding and Ball now offers more than 20 can sizes worldwide.”

The sleek looking 568mL beverage can’s unique size – approximately the height of a 24-ounce can and the diameter of a 16-ounce can – provides beverage makers with valuable on-the-shelf differentiation and is ideal for energy drinks, teas, alcoholic beverages and other premium products.

As with all Ball aluminum beverage cans and aluminum bottles, the 568mL can contains the highest percent of recycled content on average of any beverage substrate, chills quickly, is stackable and 100 percent recyclable.

Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2010 sales of more than $7.6 billion. For the latest Ball news and for other company information, please visit http://www.ball.com/.


Posted by Russ