Friday, November 15th 2013
Bell's Cans Coming in April
Two Hearted Ale and Oberon Ale will debut
in cans beginning in late April, 2014
They will be available to purchase in 16-ounce four-packs in all markets we currently distribute to.
Both designs will feature familiar images, but the Two Hearted can design will also bring back a local Kalamazoo artist’s illustration from a previously retired label first introduced in the late 1990s.
Future can offerings will include our seasonal lineup - Best Brown Ale, Winter White Ale and Smitten Golden Rye Ale to start.
“This new option will allow our fans to take our beer to places where glass is not allowed. It opens up a lot of new opportunities to enjoy Bell’s beer and that’s a win for everyone,” said Laura Bell, Bell’s Vice President.
“We are all very excited about this,” she added.
Our new canning line is part of our most recent expansion which also includes the addition of twelve 800-barrel fermenters to our Comstock Brewery. The filler will have the capacity to fill 500 cans a minute and is from KHS USA Inc. located just outside of Milwaukee, Wisconsin.
The cans are produced by Denver-based Ball Corporation.
Posted by Russ
Labels: Press Releases