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Friday, September 24th 2010

BYOB (Bring Your Oskar Blues) Cans

BYOB (Bring Your Oskar Blues) TO HOLIDAY PARTIES 

LONGMONT, Colo. – What are you bringing to holiday parties this year? BYOB.  Next time you are in the liquor store shopping for a holiday party, remember BYOB (Bring Your Oskar Blues). BYOB, the number one craft beer in a can that is turning heads and blowing minds of what to expect from a craft beer in a can. BYOB and know that even the hardest to please wine drinking partier will go head-over-heals for one of Oskar Blues’ six taste bud tantalizing brews.
Dreading a holiday party?  Need a conversation starter?  Really looking forward to bringing something crafty to the party, BYOB. With conversation starting names like the Oskar Blues winter seasonal Ten FIDY Imperial Stout, Mama’s Little Yella Pils, or Old Chub Scotch Ale the conversations are sure to get groovy.
BYOB and be an Oskar Blues craft beer connoisseur with this brief and easy to remember history:
Set in the heart of Colorado craft beer country, Oskar Blues Brewery in Lyons began canning its beers in November of 2002 with a hand-canning line in the 60- year-old barn next door to their funky little brewpub.  Although it’s now a full-throttle canning operation that is quickly expanding its cult-like following across the nation, Oskar Blues remains true to its original mission of simply blowing minds with what can come out of a can of beer.
This year the beer can turned 75 and is just beginning to see its success in craft beer. The success started when Oskar Blues purchased its first small hand-canning machine from Cask (www.cask.com) and then worked with Ball Corp (www.ball.com) to produce small batches of cans in order to make it economically viable to start the canned craft beer movement. At the time Oskar Blues had no idea that eight years later they would be one of 70+ canned craft beer brewers and would be such a driving force in the evolution of craft beer.

Beer Freshness Advantages: Cans provide an environmentally responsible and superior package for craft beer.  They offer complete protection from the damages of UV light and create a superior seal compared to bottle caps.  The seal created between the aluminum can and aluminum lid allows lower levels of ingressed oxygen which increases shelf life and serves the consumer fresher craft beer.
Environmental Advantages: Aluminum is infinitely recyclable. Cans allow breweries to reduce their carbon footprint due to weight and volume shipping advantages. One hundred cases of cans can be shipped on a standard pallet versus sixty glass bottle cases which reduces fuel usage & keeps Mother Nature happy.  Consider the weight differences between an empty glass bottle and an empty can. 
Consumer Advantages: Cans allow consumers to experience craft beer wherever their next adventure takes them. Cans do not shatter when stressed or abused.  Unlike cans of old, there is no direct contact or flavor exchange between beer and the aluminum can.  Pack it in, Pack it out.

ABOUT OSKAR BLUES - Three-dimensional brewing since 1999, Oskar Blues began the “Canned Beer Apocalypse” in 2002 when Dale’s Pale Ale became America’s 1st CANNED craft beer.   For additional info, interviews, images or samples please contact Chad Melis at chad@oskarblues.com, # 720.273.8888 or visit www.oskarblues.com


Posted by Russ