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Wednesday, January 21st 2014

Founders Brewing Company to Release 15-Packs of All Day IPA

Craft Beer Leader Moves to 15-Packs Due
to Overwhelming Response to Session Ale

(Grand Rapids, MI) – Founders Brewing Co. is happy to announce 15-pack cans of All Day IPA will begin shipping to their distributor partners in March, replacing All Day IPA 12-pack cans without raising the suggested retail price.

This is the first time a major craft brewery has put out a 15-pack.

“We are able to offer 15-pack cans due to production efficiencies from packaging cost savings,” said Co-Founder Mike Stevens. “We’re excited to pass the savings on to our customers as a way of saying thank you for their reception of All Day IPA.”

Developing the All Day IPA recipe was no easy task. “We recognized the need for a full-flavored IPA with a lower ABV,” said Co-Founder Dave Engbers. “The challenge was creating a beer that had intense hop aromatics balanced with the malts without packing a big ABV punch.”

Following a limited release in 2012 due to hop shortages, Founders was able to send All Day IPA to all of its markets in February 2013, and it quickly became their leading seller. The brewery moved the beer from its seasonal to its year-round lineup in July of last year. All Day IPA was the first Founders product to be released in cans; 12-pack cans of the beer hit the market in August 2013.

All Day IPA is a 4.7% ABV session ale, brewed with Simcoe and Amarillo hops and measuring out at 42 IBUs. The team at Founders set their minds to brewing this beer because they wanted an American IPA that worked with an active lifestyle. It has won numerous awards, including a silver medal in the session beer category at the GABF in 2010 under a working name and, most recently, a 2014 Good Food Award.

Founders is calling this new All Day IPA 15-pack a “Brewer’s Dozen”.

Centennial IPA, the newest addition to the brewery’s canned offerings, will remain in 12-packs. All Day IPA will still be available in the traditional six-pack bottles in addition to 15-pack cans. Other beers from Founders’ portfolio may be canned, as well, but those brands have yet to be determined.

About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 30 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild and the Brewers Association. For more information, visit www.foundersbrewing.com.


Posted by Russ