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Thursday, July 3rd 2014

Golden Road's Carry On Citrus Ale to be Airport Only Canned Release

L.A.’s Golden Road Brewing and global restaurateur HMSHost have teamed up to release the first craft beer made exclusively for airports, Carry On Citrus Ale. Inspired by the spirit of the American traveler, Carry On represents the growing demand for both craft beer and a better travel experience. The citrus-forward ale will be Golden Road’s first brand available outside of its California-only distribution and will hit HMSHost venues in 16-oz cans at select airports by July 4.

“The craft beer industry embodies the American dream’s pillars of innovation and opportunity,” said Meg Gill, co-founder of Golden Road Brewing. “Through our presence at LAX, we’ve seen how travelers recognize and associate these ideals with our beer. Our partnership with industry leader HMSHost allows us to dig even deeper and connect this ethos on a national scale while fulfilling our mission to increase craft beer accessibility.”

Those flying through major California cities, Phoenix and Las Vegas this Fourth of July will be the lucky first (of many) to taste the adventure-driven beer before a phased roll-out to more than 30 airports by the end of 2014. The first widely commercially available style of its kind, the Citrus Ale features hops from the Pacific Northwest and organic citrus from Southern California, a nod to Golden Road’s roots. The resulting combination marries an approachable profile with bright flavors synonymous with L.A. for a full-flavored, journey-enhancing brew.

“Partnering with Golden Road Brewing to develop a craft beer for travelers has been a great adventure in itself,” said HMSHost Senior Director of Adult Beverage & Restaurant Development Doug Draper. “Carry On Citrus Ale is sure to enhance the traveler’s journey; with such a flavorful combination of ingredients, it’s a great way to relax before boarding the plane.”

HMSHost and Golden Road share a commitment to thoughtful partnerships that provide a unique experience for the consumer. Just as HMSHost has held strategic relationships with Anheuser-Busch InBev and the Boston Beer Company, enhancing the adult beverage experience for travelers all over the world, with innovations such as the use of appropriate glassware for various brews, and in consistently creating the perfect pour, so too does it continue to evolve trends in airport dining and drinking through brand cultivation and forward-thinking projects in culinary, adult beverage, customer service and technology.

Carry On Citrus Ale will be available in the following city’s airports this July: Los Angeles, San Diego, San Francisco, Fresno, Oakland, Palm Springs, Sacramento, Santa Ana, Las Vegas and Phoenix. By the end of 2014, the beer will enter airports in Chicago, Denver, Minneapolis, Portland, Salt Lake City, Seattle, Boise, Spokane and nine major airports in Florida.

Carry On Citrus Ale will be available in the following city’s airports this July: Los Angeles, San Diego, San Francisco, Fresno, Oakland, Palm Springs, Sacramento, Santa Ana, Las Vegas and Phoenix. By the end of 2014, the beer will enter airports in Chicago, Denver, Minneapolis, Portland, Salt Lake City, Seattle, Boise, Spokane and nine major airports in Florida.

Coming mid-summer, Golden Road will launch a social media sweepstakes for a chance to win a VIP experience and trip to the brewery in sunny Los Angeles. Official rules and details will be available at www.goldenroad.la/carryoncontest.

 

About Golden Road Brewing

In 2011, beer enthusiasts Meg Gill and Tony Yanow founded Golden Road Brewing to bring fresh beer to the local market in the most sustainable way possible. Brewed and canned in Los Angeles, Golden Road’s year-round offerings include Point the Way IPA, Golden Road Hefeweizen, Get Up Offa That Brown, 329 Lager and Wolf Among Weeds IPA. Golden Road is committed to engaging and supporting the growing community of socially-minded beer enthusiasts in Los Angeles. For more information, please visit goldenroad.la.

About HMSHost

Global restaurateur HMSHost is a world leader in creating dining for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.7 billion and employs more than 30,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage and retail services for people on the move. With sales of around €4 billion in 2013, the Group operates in 30 countries and employs some 56,000 people. It manages approximately 4,700 stores in over 1,000 locations worldwide. Visit www.HMSHost.com for more information. 


Posted by Russ