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Monday, October 8th 2012

Hipster Ale
(Evil Twin Brewing Company)

Nope, this is not a 16 oz. can of pseudo-industrial lager bearing the name of one of your grandfather's favorite breweries which has long since closed and whose name has since been bought purely as a marketing tool. Nope, Hipster Ale is none of those things. In fact, this 12 oz. can is brewed by a couple of guys from Denmark who originally  had bottled a very similar brew with the name Williamsburg Hipster Ale - a reference to the uber-hipster land of Williamsburg in Brooklyn (ranked as the 3rd most hipster neigborhood in America - see below)  - and exported it to the US. Now, these brewing nomads have brought their beer-making prowess stateside and brewed and canned this at South Carolina's Westbrook Brewing Company. Word is that more Evil Twin beers will be in cans soon. Stay tuned...


Hipster Ale gets canned at Westbrook Brewing Company

From the Evil Twin site:

"Perhaps you heard of a worldwide beer-movement that tributes favorite hipster neighbourhoods across the globe. First came Istedgade, Copenhagen then Södermalm, Stockholm followed by Williamsburg, New York and Shoreditch, London accompanied by Trastevere, Rome & last El Raval, Barcelona. If you feel excluded because you’re hip but your city is not, this cutting-edge, ‘hip without borders’ pale ale is an homage to you – the global hipster. Cheers!"

Here we go...


Pour - orangish-red and almost raw and unfiltered looking. Great looking head on top that slides down into the abyss while leaving some lacing along the inside of the glass. 


Aroma - huge amounts of fresh hops, like having your faced smashed into a big pile of them. No exaggeriaton. This smells heavenly. Plenty of caramel maltiness in there as well. This almost smells like a beer that is twice this strong - perhaps a double IPA or American barleywine. I think we're in for something special here.

Taste - wow, how is this not an IPA and how is it only 5.5%? My tastebuds are completely fooled and confused. This drinks much bigger than its ABV and packs a serious amount hop flavor and bitterness. Loads of fresh, resiny, piney flavors mesh with those awesome notes of pineapple and mango. 


Overall - I still can't get over the ABV and hop presence of this beer. In a blind taste test I'd put this up against plenty of my favorite IPAs for sure. So much fresh hop character, nicely balanced, and still packing a very satisfying bitter finish. Nicely done. Perhaps hipsters are on to something...

Note - perhaps you're not familiar with this whole "hipster" thing, or perhaps you are and want to learn more. Here is a nice write up that will explain all you need to know about hipsters - and how to be one if you're so inclined. How to be a Hipster in 22 Steps (including photos)!


Also, here is a list of the Top 10 Hipster Neigborhoods in the US thanks to Huffington Post. Cheers!


10. Warehouse District, New Orleans, LA

9. The Uptown, Oakland, CA

8. Capitol Hill, Seattle, WA

7. East Austin, Austin, TX

6. H Street Corridor, Washington, D.C.

5. Pearl District, Portland, OR

4. Wicker Park, Chicago, IL

3. Williamsburg, Brooklyn, New York

2. Mission District, San Francisco, CA




1. Silver Lake, Los Angeles, CA


Hops Scale:
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Can Scale:
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Hipster Ale
Style: American Pale Ale
Brewery: Evil Twin Brewing Company
Mount Pleasant, South Carolina  
United States  
Container: 12 oz. can
Malts: ???
Hops: ???
ABV: 5.5%
IBUs: ???
Date: October 8th, 2012

Posted by Russ

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Labels: Pale Ales