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Tuesday, August 21 2012

Hoopla Pale Ale
(Boulder Beer Company)

Hoopla Pale Ale is the newest canned release from Boulder Beer Company - Colorado's first microbrewery. It's also the first time they've canned anything other than their flagship Hazed and Infused which was launched a couple years ago. It represents a collaboration between Boulder Beer company and Kyle Hollingsworth - keyboardist for the band The String Cheese Incident. As a homebrewery Kyle was sick of seeing people at festivals and shows drinking average beers. This was an attempt to put something better in their hands.

Hoopla was canned with the help of Longmont's Mobile Canning - a mobile canning service that has helped quite a few breweries in Colorado with their canning needs. Its hard not to love the can design here and of course be intrigued by this summer offering of pale ale-ness. Cheers!

From the Boulder Beer site:

"In search of the perfect festival beer, our Boulder Beer brewers and Kyle Hollingsworth, keyboardist of The String Cheese Incident and an avid homebrewer, joined creative forces. Imagination and improvisation flowed freely, and Hoopla was born. Hoopla Pale Ale is dry-hopped with generous amounts of Glacier hops for a fruity, floral hop aroma and flavor that will have your taste buds dancing."

Here we go...

Pour - golden honey in apperance with a big fluffy white head on top. Clean looking beer and definitely enticing.

Aroma - floral hops with some light fruit aromas, almost like melon, along with some caramel from the malts and some toasty or bready notes.

Taste - grassy, citrusy, floral hops stand out in the first sip with a good amount of biscuity sweet malts backing things up. Very smooth and soft on the palate and very easy going down. Bitter on the tongue in the finish with some apple and pear notes. This is they type of beer that has a flavor profile that would appeal to a lot of different types of beer drinkers.

Overall - I can definitely taste what they were going for with this beer. Its light and refreshing with some definite hop flavor and good body while also being fairly sessionable - even at 5.7% - for a day at a festival or a long concert. Not a bad beer by any means and a good candidate for some time on the beach or some summer camping.

Note - you can learn more about Hoopla Pale Ale by checking out the Boulder Beer site. Also, below is a video that shows Kyle Hollingsworth at the brewery brewing up the first big batch of Hoopla Pale Ale. Very cool. 


Kyle Hollingsworth and the making of Hoopla


Can Scale:
(See All Rated)
Hoopla Pale Ale
Style: American Pale Ale
Brewery: Boulder Beer Company
City: 
Boulder, Colorado  
Country: 
United States  
Container: 12 oz. can
Malts: ???
Hops: Glacier
ABV: 5.7%
IBUs: 35
Date: August 21st, 2012

Posted by Russ


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Labels: Pale Ales