The partnership marks the first collaboration between the two growing Detroit brands. “I had been wanting to get together with McClure’s for years, and them with me, but we could never decide how to do it. It had to be big,” says Mark Rieth, President of Atwater. “It was only when we put two of our best selling products together, our German Lager and McClure’s Bloody Mary spices, that we knew we absolutely had to do it – and we’re fired up about it.”
The new Michelada combines Atwater German-style lager with McClure’s Bloody Mary spices. The combination of the two makes for a slightly sweet, semi-salty, tangy concoction with just the right amount of heat. The Michelada is canned at the Brew Detroit plant in Corktown and will be distributed in four-packs of 16-ounce cans via Meijer and Busch’s stores as well as other local retailers. Although there are other Michelada’s on the market from major brands, Atwater and McClure’s suggest this new brew is the “world’s first craft Michelada.”
“The Michelada is shaping up to be a hit for the both of us, and for our city in general. Everybody is thrilled with the product,” says McClure’s Co-Owner Bob McClure. “The partnership is something that people have been asking for for a long time. And now that we’ve got one product out the door, I can’t see us not doing another.”
While the Michelada will be available for purchase around the country starting in late June – it will be making its official Detroit debut at the Atwater and McClure’s Michelada Wrestle ‘Lotta launch party at Cheli’s June 25th starting at 4pm. And everybody’s invited. Attendees can expect a full serving of music, giveaways, and Mexican wrestling inspired by the clash of cultures and flavors that went into making the beer. Its Mexico-meets-Detroit-meets-Germany motif can also be seen on the can’s luchador themed artwork.
We've been waiting some time for Stone Brewing Company to indulge us with news that they're going to begin canning. Well, it seems it happened back on June 11th when the San Diego/Richmond/Berlin-based brewer announced that they're now filling Crowler cans.Yes, 32 oz. cans of fresh Stone goodness are now a thing...they're currently available at the brewery's World Bistro & Gardens location in Escondido.
Indeed Brewing Company Unveils New Can Designs and Branding
Indeed Brewing Company Refreshes Brand Identity with Duffy & Partners
MINNEAPOLIS, MN, - After months of creative collaboration with branding and design firm Duffy & Partners, Indeed Brewing Company unveils the redesigned packaging for its three flagship brands: Day Tripper Pale Ale, Midnight Ryder Black IPA, and Dandy Lager, Indeed’s new flagship beer.
When Indeed decided to refresh its brand identity, working with Minneapolis-based Duffy & Partners was a natural choice. Co-founder and Director of Marketing Rachel Anderson explains, “Our brewery is growing steadily, and it’s important for our brand to keep pace and continue to evolve. Duffy has a top-notch reputation and an impressive portfolio of work. We felt we could fully trust them to help us grow the brand we’ve worked to build at Indeed.”
“Though I come from a long line of Irish saloon keepers, who were obviously all brought up on Guinness, I have a new favorite—Indeed,” says Duffy & Partners Founder and Creative Director Joe Duffy. “It’s been a joy to work with them to bring a crafted quality to their brand that best represents the crafted quality of their brewing, indeed!”
By partnering with Duffy, Indeed seeks to strengthen their existing brand. Bringing the packaging for each beer style in its diverse product line-up under one umbrella will make it easier for fans of the brewery to identify Indeed beer whether it's on a shelf, cooler, menu, or tap tower.
As new cans roll out, consumers can expect a streamlined design, more legible beer names, and simplified flavor notes on cans. The can artwork will continue to feature the distinctly quirky work of local artist Chuck U. The character or creature tied to each individual beer will featured more prominently on the forthcoming cans, inspiring the tagline "We Are Thirsty Creatures Indeed."
The rollout of new packaging will happen gradually as the company works through existing inventory of packaging materials. The first can with the refreshed look and feel to hit shelves will be Dandy Lager, expected at the beginning of July.
Indeed Brewing Company
Founded by three friends and grounded by an award-winning brewer, Indeed Brewing Company produces fine craft beer from the heart of Northeast Minneapolis. Fresh-faced and tenacious, we’re savoring each challenge, forging new connections, and cultivating an artfully eclectic line-up of hop-forward flagships, well-loved seasonals, and adventurous specialty releases. We’re not just brewing beer, we’re crafting experiences. We are thirsty creatures, Indeed.
Ground Breaker Brewing Releasing their Gluten-Free Beers in Cans
Portland, OR - Ground Breaker Brewing, the nation’s first dedicated gluten-free brewery, is pleased to announce the release of their first canned beers. The cans will be available June 13th at the Ground Breaker Gastropub in southeast Portland. The first to be released, Olallie Ale and IPA No.5, will both be available in four-packs of 12 ounce cans.
IPA No. 5 is brewed with roasted chestnuts, roasted lentils, and Belgian-style candi sugar. A variety of Northwest hops give it a complex flavor profile, including pine, citrus, tropical fruit, and a touch of Crystal hop dankness.
Olallie Ale is a light and dry ale brewed with blackberries and rose hips. A large amount of hops with low bittering potential were selected to give Olallie a delicious taste without a high level of bitterness.
Head of Research & Development, James Neumeister, has made canning Ground Breaker’s gluten-free beer a top priority. “Since we started the brewery, the number one request has been for a 12 ounce package. We are happy to finally give our customers what they want,” he said. Canning Ground Breaker’s beers was made possible by the generous support of fans through a crowdfunding campaign this past winter. They would like to extend a large thank you to everybody who pitched in to make their dream a reality.
Ground Breaker Brewing is especially excited to offer their newest beer, Olallie Ale, in a 12 ounce can. Neumeister explains, “Olallie Ale was designed from the beginning to be served in a can and on draft. Olallie has been kept light and dry while maintaining a pronounced hop aroma. The rose hips provide the bridge between the hops and the blackberries making it all work.”
While the award-winning dedicated gluten-free brewery is successfully launching their 12 ounce products, they’re also seeking help from their gluten-free fans in California. The brewery has been unsuccessful in finding a distributor willing to offer their beers in the state. “We have been trying to establish a relationship with a craft beer distributor since last year with no success,” Neumeister said. “The craft beer distributors in California do not seem to believe Californians would want our delicious gluten-free craft beer.”
Ground Breaker Brewing has decided to appeal to the masses by urging individuals in California to ask their local stores, restaurants, and pubs to please carry their beers. They hope to generate enough interest so distributors will decide to sell their award-winning offerings, especially now that Olallie Ale and IPA No. 5 will be available in an easy to transport 12-ounce package.
About Ground Breaker Brewing Ground Breaker Brewing is a dedicated gluten-free craft brewery and gastropub founded in 2011. Ground Breaker Brewing’s facility is entirely gluten-free; no gluten is allowed on the premises. The gastropub is located at 2030 SE 7th Ave., Portland, OR. Ground Breaker’s beers are distributed in OR, WA, ID, and BC and AB in Canada.
Oskar Blues Brewery in NC Expands Capacity and Infrastucture
Longmont, CO & Brevard, NC--By the end of 2015, Oskar Blues Brewery in North Carolina will have sent out more than 40 million cans of fresh craft beer to 20 East Coast states--each CAN labeled Brevard, North Carolina. Fueling this growth is a pending expansion on the brewery's property on Mountain Industrial Drive in Brevard.
Construction will commence this week and includes a 9,000 square-foot expanded waste water treatment system building and a 17,000 square-foot addition for fermentation tanks connected to the back of the existing 30,000 square-foot warehouse. Additionally, a second 50-barrel mash tun, plus a silo to hold spent grain before transport, more administrative offices, and a commissary kitchen for the CHUBwagon food truck will be added.
The North Carolina brewery opened on 12/12/12 as the East Coast craft beer manufacturing and distribution hub for the Colorado-based brewery. In the first two years of production, the NC brewery produced 110,000 barrels of beer and is on track to produce 85,000 just in 2015. The expansion will increase capacity to 210,000 barrels. Oskar Blues currently employs 45 staff at the NC brewery. As growth continues, more job opportunities will open up. A number of local businesses are involved in the planning, development and construction for the expansion.
"We're excited to continue our exponential growth in our second home of Brevard," says Oskar Blues NC general manager Noah Tuttle. "We appreciate the support of the community, city and county, and we love that so many of our friends and neighbors wander in for a pint or a brewery tour on a regular basis."
The additional waste water treatment system is part one of a two-phase system that will remove the majority of remaining organic particulate from the waste water. All spent grain, trub and yeast from the brewing process is pumped into the silo and used as supplemental cattle feed. The spent grain program has been in place since shortly after the brewery opened for business.
"The City of Brevard is excited for Oskar Blues as it announces its expansion plans in Brevard," says Brevard mayor Jimmy Harris. "Oskar Blues has made a substantial investment into our community and we wish them the very best."
Also this week, the new City of Brevard greenway extension, running from Cherry Street next to the brewery to the main hike/bike trail, will be dedicated (Thursday, June 11, 4 p.m.). The Cherry Street Greenway was developed via a partnership with the City of Brevard, Transylvania County, Transylvania County Tourism Development Authority and Oskar Blues.The extension links the brewery and the Cherry Street neighborhood with walk/bike access to Pisgah Forest Elementary, Davidson River School, the Transylvania Activity Center, and the trails of Pisgah National Forest.
Oskar Blues will host the annual Burning CAN Beer, Music & Sports Fest on July 17 & 18 at the REEB Ranch, just 8 miles down the road from the brewery in Henderson County. For more information, visit burningcan.com.
Founded as a funky little brewpub by Dale Katechis in 1997, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse in 2002, using a tabletop machine that sealed one can at a time. In 2008, the makers of the top-selling pale ale in ColoRADo, Dale's Pale Ale, added a brewery in Longmont, ColoRADo. The brewery has since experienced explosive growth-from packaging 59,000 barrels of beer in 2011 to 149,000 barrels in 2014. In December 2012, Oskar Blues opened the doors to an expansion brewery in Brevard, North Carolina. Oskar Blues has continued craft can innovation by releasing OLD CHUB NITRO as the first American NITRO craft beer-in-a-can and introducing the CROWLER as a canned off-premise growler alternative. The innovative, original canned craft brewery now distributes trail-blazing craft brews to 44 U.S. states, Washington, D.C., as well as parts of Canada, Sweden, Norway and the U.K. For more information and social media, visit http://www.oskarblues.com.