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Thursday, February 3rd 2011

Indy's Sun King Brewing
Expands and Innovates

Sun King currently cans three different beers, but that will be changing

At a time when many companies are struggling Indianapolis' Sun King Brewing Company is doing well, very well. In their first year they reached maximum output, produced a staggering 50+ different beers and canned three products that have been accepted with open arms by a beer-loving and non-bottle-biased consumer audience. They did all of this while staying local and true to their goals of quality and freshness. Now, before their brewing equipment is hardly worn in, they are in the process of a major expansion which will see the installation of a brand new tailor-made 30 bbl brewhouse designed specifically for them by Newlands Systems Inc.. But that's not all...

there's something special about these cans...

The success Sun King has seen has come not only from hard work but also from being creative, adaptive and innovative. That last trait probably best describes the way Indy's only production brewery managed to find a rather simple solution to a major problem plaguing small commercial canning breweries. They beat the numbers game. By that we mean the large amount of cans (minimum order is 150,000 cans) a brewery must order every time they want to sell a new canned product or re-order for an existing product. Enter, the customizable can.

Enter, the customizable can.

Sun King ingeniously designed a multipurpose can to which they can adhere a clear label to and fill with any beer they choose. This rather simple idea is going to have big (figuratively, literally and deliciously) implications for the canned craft beer market so prepare yourselves.


Sun King can put a label on the can for any beer they choose

This new can will be used to put out small batch, specialty and seasonal beers and will not replace existing cans used for existing products nor will it mean no more new cans. We touched base with Sun King's Brewer/Owner, Clay Robinson, who explained what this new can will mean for the brewery and the consumer:

"...we are going to put Johan the Barleywine in them first since it is the first beer we ever brewed and we have been cellaring it for just this occasion! After that we are going to start releasing our Bourbon Barrel aged series that we've been working on for some time and includes beers like: Cupcake's Revenge (a Bourbon Barrel Chocolate Stout aged on locally grown tart pie cherries), Buffalo Mac (Our Wee Mac aged in Buffalo Trace Barrels), Buffalo Fest (Buffalo Trace Barrel Aged Oktoberfest), Buffalo Dominator (Buffalo Trace Barrel Aged Dominator Dopplebock), Tipping Point (Belgian Dubble) and Buffalo Tipping (Buffalo Trace Barrel Aged Tipping Point) along with a host of other beers we've got in barrels becoming more delicious!

"...we are going to put Johan the Barleywine in them first since it is the first beer we ever brewed and we have been cellaring it for just this occasion!

We are in the final stages of our label research to make sure that we get a cost effective label that is easy to apply and will hold up over time... After we nail that down, we'll be good to go. We will probably eventually use the cans to package some of our more popular seasonal beers in limited quantity, but that can't happen until we finish the massive expansion we have in the works during the first quarter.

...All of this will allow us to continue to grow and meet the increasing demand for our beers in Central Indiana. We still have no plans to expand our market to other states as our tag line is Fresh•Local•Beer. We do plan to add increasing variety to our canned offerings with this new can and eventually add a few new seasonal beers with their own cans, but for now we're focusing on quality and consistency during a period of rapid growth." - Clay Robinson, Brewer/Owner 

Sun King Brewing Company Media Resources


Posted by Russ