Thursday, February 3rd 2011
Indy's Sun King Brewing
Expands and Innovates
At a time when many companies are struggling Indianapolis' Sun King Brewing Company is doing well, very well. In their first year they reached maximum output, produced a staggering 50+ different beers and canned three products that have been accepted with open arms by a beer-loving and non-bottle-biased consumer audience. They did all of this while staying local and true to their goals of quality and freshness. Now, before their brewing equipment is hardly worn in, they are in the process of a major expansion which will see the installation of a brand new tailor-made 30 bbl brewhouse designed specifically for them by Newlands Systems Inc.. But that's not all...
The success Sun King has seen has come not only from hard work but also from being creative, adaptive and innovative. That last trait probably best describes the way Indy's only production brewery managed to find a rather simple solution to a major problem plaguing small commercial canning breweries. They beat the numbers game. By that we mean the large amount of cans (minimum order is 150,000 cans) a brewery must order every time they want to sell a new canned product or re-order for an existing product. Enter, the customizable can.
Sun King ingeniously designed a multipurpose can to which they can adhere a clear label to and fill with any beer they choose. This rather simple idea is going to have big (figuratively, literally and deliciously) implications for the canned craft beer market so prepare yourselves.
This new can will be used to put out small batch, specialty and seasonal beers and will not replace existing cans used for existing products nor will it mean no more new cans. We touched base with Sun King's Brewer/Owner, Clay Robinson, who explained what this new can will mean for the brewery and the consumer:
Sun King Brewing Company Media Resources
Posted by Russ
Labels: Canned Beer News