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Friday, February 10th 2012

Intution Ale Works First Florida Craft Brewery to Can their Beer

We've got a winner in the race to be the first Florida craft brewery to can their beer! Intuition Ale Works will begin selling cans of their People's Pale Ale tomorrow! 

Intuition Ale Works Releases Beer in Cans
The Jacksonville craft brewery is the first in the state of Florida to sell canned beer

Jacksonville, FL – On Saturday Intuition Ale Works will begin selling cans of People’s Pale Ale, their flagship ale, out of their Riverside tap room.

The craft brewery is the first in the state of Florida to sell their product in cans. According to owner and brewer Ben Davis, “it was something of a race as there are three Florida-based craft breweries that will can their brews this year.”

Intuition Ale Works will can three of their brands. I-10 IPA and Jon Boat Coastal Ale will join People’s Pale Ale as Davis works out the kinks in the canning process. All three styles should be available sometime in mid-March at retail locations in the Jacksonville area where better craft beer is sold. The cans will be released in Saint Augustine and Fernandina later this year. Intuition Ale Works will be working closely with their distributor, Champion Brands, to manage the growth and distribution of their canned products.

Davis says it was an easy decision to choose cans instead of bottles. “Cans preserve the quality of beer better than bottles because they are airtight and keep out light. They are also better suited to the Florida climate and lifestyle as they cool down more quickly and are better for taking on a boat, a golf course or the pool since you don’t have to worry about broken glass.” Davis also cites environmental advantages to using cans as they are easier to recycle, more often recycled and weigh less than glass.

Cans of People’s Pale Ale will be available from the 720 King Street brewery by the six-pack or the case beginning Saturday at 1pm until their initial stock runs out.

For more information, please visit www.intuitionale.com or contact Cari Sánchez-Potter at (904) 540-6390 or cari@intuitionale.com.


Posted by Russ