Sunday, April 1st 2012
MillerCoors to Release Cans of Coors Light India Pale Ale
THIS IS NOT REAL
HAPPY APRIL FOOL'S DAY!
MillerCoors Extends Coors Light Brand with new India Pale Ale
MillerCoors today said it has received approval from the TTB for labeling of 16 oz. cans of Coors Light India Pale Ale.
“We have listened strongly to our customers and many have mentioned that they'd like to see something akin to a "session-style" India Pale Ale. We respect their opinions and we hope this product will meet their demands, and that of new consumers as well.,” Teska said.
MillerCoors will sell Coors Light India Pale Ale in limited markets initially to measure interest and could do a nationwide release in time for summer.
Coors Light India Pale Ale is brewed with Cascade and Chinook hops from brewery-owned hop farms. It is 5.2% alcohol by volume and has 55 IBUs (International Bittering Units).
“The hops we've chosen for this beer will add a bright citrus flavor and refreshing finish, and both compliment our beer extremely well. I think people will be impressed by this product and we look forward to continuing to bring new products to the market and to enable our talented brewers to show off their talents,” Teska added.
Posted by Russ
Labels: Press Releases