Friday, August 27th 2010 Sam Adams in cans? Founder Jim Koch says, there will probably come a day...
Beer Business Daily recently posted an interview with Sam Adams' founder, Jim Koch. A number of things were touched upon in the interview with one major thing that stood out. One of the questions that was posed to Jim was whether or not Sam Adams would ever be sold in cans. His response was interesting to say the least.
This is quite a statement from Jim as it really shows how far the can has come in the world of craft beer. It also would mean that Sam Adams would have to re-write Article VI of their "Beer Bill of Rights" that states, "Beer shall be offered in bottles, not cans, so that no brew is jeopardized with the taste of metal." The issues with BPA in the liners are currently being addressed by the major can manufacturers so I don't think it will be long before we see a BPA-free beer can. Once that happens who knows what other major brewers will enter the canning game.
The idea of a six-pack of Sam Summer in cans sounds pretty darn good. Let's hope this happens soon! You can read this interview in its entirety by going HERE Posted by Russ |
