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Monday, January 17th 2011

San Diego's TailGate Beer
Announces Distribution in Cans


The Official Beer of Tailgating™ is the first San Diego-based
brewing company to offer craft beer in a can

(San Diego, CA) January 17, 2011 - San Diego-based craft brewing company, TailGate Beer, has announced that the first shipment of 12-ounce cans of its Blacktop Blonde will arrive in San Diego and be available to consumers by the end of January. The first-ever San Diego brewing company to offer award-winning craft beer in a can, TailGate Beer bridges the gap between the unique characteristics of craft brews and the “drinkability” of mainstream beer enjoyed by most consumers in the form of cans. 

“I’m very excited to be bringing our 12-ounce cans of TailGate Beer Blacktop Blonde first to our hometown of San Diego,” said owner and founder, Wesley Keegan. “San Diego is renowned for its great craft beer industry and we’re proud to be the first locally-based brewing company to bring cans to the market here and soon, throughout the country.”

Founded solely on his own savings and finances in 2007, Wesley Keegan, a San Diego resident, believes TailGate Beer offers a marriage of both the craft beer loving and tailgating lifestyles.  “People everywhere like to tailgate and the lifestyle it represents - from the big game to a backyard gathering- and we’ve found that consumers want an inexpensive, quality brew that’s going to compliment that casual setting. TailGate Beer provides just that- a hand crafted, award winning beer that is delicious, price competitive and easy to drink in a can!”

Keegan and his late father came up with the idea for TailGate Beer in 2004.  With moral support from his father, Keegan, originally a casual home brewer, initially piloted a few batches of recipes of his own design for entry into the Great American Beer Festival. After receiving recognition and acclaim from his peers, Keegan entered into a contract brewing operation, which has since blossomed into a full-fledged partner brewing agreement. After his father’s sudden passing in 2010, Keegan has moved forward to making his father’s dream for TailGate Beer become reality. Despite impressive growth, Keegan still remains present to physically brew every batch of TailGate Beer, just as his father and he had planned.

Distribution plans include an initial focus on the west coast and the Midwest. In March, TailGate expects to release the gold medal winning Hefeweizen in a can.

About TailGate Beer

Since its founding in 2007, TailGate Beer has created six award-winning hand-crafted ales that combine the unique character of craft brews with the drinkability demanded by everyday consumers. Originally sold in bottles and kegs, TailGate Beer launched 12-ounce cans to the market, beginning in San Diego, in January 2011, eliminating its bottles, while keeping kegs available for bars and restaurants.  In addition to an International Gold Medal for Amber Wave (2010) and the International Gold Medal for TailGate Beer Hefeweizen (2009), all TailGate Beer styles have won California State Awards and numerous local and regional distinctions at Southern California competitions. In January 2011, Maxim Magazine named TailGate Beer’s Blacktop Blonde in its 3rd Annual Beer Awards. For more information visit www.tailgatebeer.com.


Posted by Russ