Friday, April 26th 2013
Six New Craft Can Designs
That Belong in an Art Gallery
When it comes beer can design we've certainly seen some major changes in the past few years. The artistic talents that are being put to use designing today's craft beer cans are in many instances simply incredible. The ability for a designer to utilize all 360 degrees provided by a can has led to many unique and altogether fascinating works of art gracing today's cans. While ultimately a beer is judged on how it tastes, can designs do a lot to give a beer a personality and sway potential consumers. Here are six recently released cans with designs that really caught our attention. Cheers!
The Design: Inspiration came in the form of Ozzy Osbourne's knuckle tattoos - which Ozzy did himself when he was 16. The diamond pattern background is similar that of The Brewer's Art's initial canned release, Resurrection Ale. The bats on this can represent a now infamous on-stage interaction between Ozzy and one of the flying rodents.
Artist: MIssion Media
What's Inside: The Brewer's Arts' "answer to the Belgian devil beers (i.e.
RIVER RUNNERS PALE ALE
Buena Vista, Colorado
The Design: River Runners Pale Ale takes its name from a whitewater rafting outfit located on the Arkansas River with whom the brewery shares a friendship and mutual love of rafting and kayaking. The design features bold colors and a hop as a raft with two people paddling in a hop-filled rapids. This was artist Paul Anthony Moline's first can design and we've got to say he really nailed it with this one.
Artist: Paul Anthony Moline
What's Inside: River Runners won a gold medal at last year's Great American Beer Festival in the International Pale Ale category. This is a is a well-balanced pale ale with plenty of hop aroma and flavor along with a solid malt backdrop. Even at 6% this tastes very light on the palate and comes across as a lower ABV beer. Extremely drinkable on a warm day on, or off, the river.
TENDER LOVING EMPIRE NORTHWEST PALE ALE (NWPA)
Astoria & Portland, Oregon
The Design: a collaboration between Fort George Brewery and Tender Loving Empire, a record label and silk screen shop in Portland. The design was done by Tender Loving Empire's Andrew Luke Sloan and an illustration of the sun sinking behind the Pacific Ocean, which he calls, “wooden sunset”.
Artist: Andrew Luke Sloan
What's Inside: a limited edition aromatic "northwest" pale ale. "Like the end of a bright day, TLE Northwest Pale Ale glows with a tangerine hue, emanating harmonies of citrus fortified by notes of pine. It’s organically brewed in the Sunset Empire, a.k.a. Astoria, OR." Brewed with three types of malt and three types of hops. 5.5% ABV.
The Design: Phineas X. Jones has a bulk of the designs for Half Acre's bottles and cans and never ceases to produce amazing artwork for this Chicago brewery. The design on the can is, well, we'll let you take it all in...it's a fantastic example of the use of an entire can as a canvas.
Artist: Phineas X. Jones
What's Inside: An American Wheat Ale brewed with Australian Motueka hops. Akari Shogun is light-bodied with a lot of tropical fruit aromas and flavors. The type of hops used in this beer provide a very unique experience and at 5.5% this is a beer you'll want to experience a lot over the warmer months. "Follow the light and arm your conquest with this quenching samurai composite creature."
The Design: Grateful White features a trippy, kaleidoscopic image using about as much color as is feasible with standard can printing these days. Ol' Wylie, the brewery's mascot of sorts, can be seen in skeletal form on the front while the back give a description of the beer, a QR code, and a scale showing where this beer ranks on a scale of "hoppy" and "malty". Very eye-catching and unique.
What's Inside: A Belgian-style witbeir brewed with "crisp coriander, sweet orange, and grains of paradise to enhance an aromatic malt character that will have your taste buds dancing into the promised land." 6.1% ABV.
The Design: PycHOPathy features a an illustration of an inkblot with the idea that this "IPA is a little more hop forward and “mad”, if you will, so they wanted to portray the madness and open interpretation."
What's Inside: a big, brash, midwestern IPA brewed with some citrusy "C" hops (chinook, centennial, and cascade) and coming in at just under 7% with 70 tongue numbing IBUs.
Posted by Russ
Labels: Can Art