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Friday, August 2nd 2013

Stevens Point Brings Back James Page Brand with New JP's Cans


Adventurous new brews with a twist are available in only cans and kegs

STEVENS POINT, Wis.  – Fans of craft beer have four new reasons to reach for a cold one: JP’s Yabba Dhaba Chai Tea Porter, JP’s Casper White Stout, JP’s Ould Sod Irish Red Ale and JP’s A Cappella Gluten-free Pale Ale. JP’s Craft Beers are a division of the Stevens Point Brewery. 

Now available throughout Wisconsin, Minnesota and Iowa, these unique and appealing new brews are sold only in six-pack cans and on draft. 

Can packages are especially popular in the growing craft beer market, offering many benefits for brewers and consumers, according to Julie Birrenkott, JP’s marketing director. “Cans are recyclable, unbreakable, lighter, chill faster and are often welcome where glass bottles are not,” she said.

“The time is right to give craft beer lovers four new adventurous beers – these are truly unique styles – and in cans only,” Birrenkott continued. 

Brewing JP’s

JP’s Yabba Dhaba Chai Tea Porter is a traditional sweet porter brewed with chocolate malt. A chai tea blend from India, where a “dhaba” is a truckstop-style roadside restaurant, is infused into the beer after fermentation but before the aging tanks. The result is a flavor extravaganza, according to JP's Bremaster Gabe Hopkins. “In addition to chocolate notes, Yabba Dhaba Chai Tea Porter is alive with the flavors of cinnamon, cardamom, anise, ginger and black tea along with a little bit of lemon zest,” he said.

JP’s Casper White Stout is not actually white in color, but it’s not the deep brown, almost black hue characteristic of stouts either: it is an inviting amber color. “Our challenge was to make it as pale as possible,” Hopkins said. “That means we cannot use black roasted malts in the brew, so instead we age it for two weeks with coffee beans and cocoa nibs to create the classic stout roasted character.” Hopped with East Kent Golding and Fuggles hops imported from England, Casper White Stout offers authentic stout flavor enhanced by hints of white chocolate thanks to the cocoa nibs. 

JP’s Ould Sod Irish Red Ale is brewed with peated malt, red malt and pale malt for a ruby red color and full, satisfying ale taste. “Think of this beer as an Irish-style version of a traditional English India Pale Ale generously hopped with East Kent Golding and Fuggles hops. It’s a great session beer,” Hopkins said.

JP’s A Cappella Gluten-free Pale Ale is brewed with sorghum and Cascade hops. The flavor profile is similar to that of traditional pale ale, Hopkins said, but the sorghum provides a distinctly different mouthfeel to the brew. “There are a number of gluten-free lagers on the market, but few gluten-free ales. We offer something different with this new gluten-free pale ale,” he said.

More information can be found online at www.jpbrewery.com. For more information about the Stevens Point Brewery, founded in 1857, visit www.pointbeer.com or call (715) 344-9310. Tours of the brewery are available, with schedules listed on the Web site.

Posted by Russ