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Saturday, December 28th 2013

Surly Teaming Up With 3 Floyds and Real Ale Brewing for cans of BLAKKR Imperial Black Ale


CAN DESIGN FOR BLAKKR BY MICHAEL BERGLUND


Three breweries with a penchant for heavy metal are collaborating on what should be a (three-headed) beast of a Black IPA to come in an equally bad ass pint can. The brewing minds at Surly Brewing Company, Three Floyds Brewing Company, and Real Ale Brewing Company have come together to brew up BLAKKR, an Imperial Black IPA to be packaged in both 16 oz. cans by Surly and 22 oz. bottles by Three Floyds. Cans will be hitting Surly's distrubution area in mid-late February.
 

If you're a fan of these three breweries you can probably see why it makes sense that they'd come together. Surly's head brewer, Todd Haug, is himself a guitarist in the Minneapolis-based metal band Powermad. Surly has also released a string of beers featuring artwork that would look quite at home on a metal album cover...not to mention the cult following around their annual release of Darkness, it seems they've weaved an intricate web between craft beer and heavy metal.

 

Three Floyds has collaborated with a number of metal bands in the past for beers such as Permanent Funeral Pale Ale, Toxic Revolution Stout, and Warmullet Double IPA. The Indiana brewery also showcases metal bands at their annual Dark Lord Day.

 

Real Ale Brewing Company, located in Blanco, Texas, can also lay claim to having an affinity for metal. The brewery recently teamed up a local metal act, The Sword, for the release of Iron Swan Ale cans. 
 

Both the can and bottle label design for BLAKKR were done by Michael Berglund, a graphic designer at mnfx in Minneapolis. Berglund was also responsible for the 2011 Surly Darkness label design


For more on the "History of Heavy Metal and Craft Beer Collaborations" check out this piece over at First We Feast. 


Posted by Russ