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Friday, April 15th 2016

Victory Brewing to Release Cans of New Cage Radler on May 1st

Victory’s Beer Fans Gear Up  for the Ultimate Ride with New Cage Radler 

Light, Refreshing Lager Raddles Your Cage on May 1

Victory Brewing Company (Victory) invites their beer loyalists to pedal along on their latest adventure with the announcement of Cage Radler. This light, thirst-quenching lager with a lemony twist serves as a smile and a nod to outdoor enthusiasts and beer lovers alike that the warm weather is here meaning one thing: it’s playtime. The radler, Victory’s newest creation and an ode to the German word for ‘cyclist’, blends a light lager with lemons, resulting in a clean, crisp and thirst-quenching taste.

“Addressing our consumers' thirst for quality and innovation is our pleasure and we expect to deliver plenty of summertime pleasure with this release. Ready to enjoy with all outdoor activities, Cage Radler, delivers quenching flavor and on-the-go convenience with cans as well as bottles,” said Victory’s President and Brewmaster, Bill Covaleski.

Radler, the German word for ‘cyclist’, came about on a warm June day in 1922 when Franz Xaver Kugler, the owner of a Bavarian inn, was running out of beer while his bar was occupied by thirsty, demanding cyclists. Thinking on his feet, he added lemon-lime soda to dunkel lager and the tasty result became fondly forever known as the radler.

Today, radlers commonly consist of half-fruit soda, half-beer and are still popular among active drinkers who crave a refreshing, low alcohol beverage on their journey. The perfect toast to spring and summer, Victory’s Cage Radler is made with all natural ingredients. It pours a golden, lemony yellow with an inviting white foam on top. Slightly hazy and entirely rejuvenating, it features fresh, effervescent citrus combined against a light, yet flavorful, body while carefully balancing sharp notes of lemonade and citrusy zest with earthy, grainy characters. Containing Tettnang Mittelfrueh hops and pilsner malts, this good vibe beer also has an easygoing ABV of 3.0%. With the low ABV but intense tanginess, the radler is ideal for cooling down post-activity and can be best enjoyed outside.

Available throughout Victory’s 37 state distribution footprint, Cage Radler’s suggested retail price for a 6 pack of 12 oz. cans is $9.99 depending on location and is also available on draft. Cage Radler will also be one of two new offerings included in Victory’s Summer Selection’s Variety 12- Pack. Use Victory’s Beerfinder to fill your bicycle basket with Cage Radler.

About Victory Brewing Company 

Victory Brewing Company is a craft brewery headquartered in Downingtown, PA. Founded by childhood friends, Bill Covaleski and Ron Barchet, Victory officially opened its doors in February of 1996. Victory’s second state of the art brewery opened in February of 2014 in Parkesburg, PA to serve fans of fully flavored beers in 37 states with innovative beers melding European ingredients and technology with American creativity. Victory operates three brewpubs; the original Downingtown site, Victory at Magnolia in Kennett Square and Parkesburg featuring self-guided tours. Victory recently announced an alliance with Southern Tier Brewing under the parent company of Artisanal Brewing Ventures. To learn more about Victory Brewing Company please visit www.victorybeer.com.


Posted by Russ